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Mednikov estimates that initial investments in the Indian project will be several million dollars. Paid-TV penetration in India exceeds 80% of the 167 million households, according to experts at KPMG, and, by 2019, this share will climb to 90%. At DTV, they expect that demand will balance out.Įspecially considering that Latin American soap operas, particularly Brazilian and Mexican, are also coming soon to the Russian market, under similar arrangements with DTV.Īccording to the Telecom Daily, Paid-TV channels are used by 65% of 55 million households in Russia. It is difficult to say whether the Indian cinema will attract 0.5%, or 10% of the audience, said Mednikov. Russian audiences might be interested not only in the “soap operas”, but also in the documentaries, such as the history of the Taj Mahal. He feels Bollywood products are currently underestimated in Russia they are presented either badly or incorrectly. “Indian films find their audiences in Russia,” said Mednikov. VGTRK, for its part, will broadcast and distribute Bollywood films to Russian television audiences. Among the films they plan to show is the motion picture “Catherine,” on the fate of the Princess Sophie Friederike Auguste, princess von Anhalt-Zerbst, before she became Russian Empress Catherine II, and “Liquidation” on the fight against bandits in Odessa after the Second World War. Russian television serials, produced by VGTRK, would also be broadcast on the Prasar Bharati channels, including the Paid-TV channels. The first film, to be translated into English and Hindi, is the documentary ‘The Far Eastern Leopard’.ĭTV’s plans also include translating into Hindi the “Bestseller” TV Channel’s serials. The broadcasters have already started dubbing their productions.
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While the Mult Channel will broadcast in Russian in the United States, to the Russian-speaking diaspora, beginning at the end of August in India, children will be able to watch Russian cartoons in Hindi, a language they understand.īig B hopes for Bollywood’s comeback in RussiaĭTV will have to translate thousands of hours of content. For the first time in its history, VGTRK channels will be translated into a foreign language. Opportunities for Russian television products to enter the Indian market, and vice versa, are provided the Memorandum of Cooperation in Broadcasting signed on August 20 between Prasar Bharati and DTV. Indian children will have access to the Mult Channel, which broadcasts Russian cartoons, and the science and educational IQ HD Channel, which shows documentaries suitable for family viewing, said Dmitry Mednikov, deputy director of VGTRK and chairman of the board of directors at DTV.
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In 2016, Indian television audiences will be able to access two Paid-TV channels of the Russian company Digital TV OJSC, a joint venture of the state television and radio holding VGTRK (74.67%), and telecommunications company Rostelecom (25.33%).